Get Into Maya Amolo's Stunning 'I Know' Music Video

Directed by Mumbi Muturi and tailored by Robert “Ojwok” Ouma’s masterful cinematography, the visuals to alternative R&B artist Maya Amolo’s I Know are nothing short of stunning.

Sparse, bass-driven production allow Maya’s sugary vocals and entrancing melodies to shine through as she details the conflict between finding your self-worth after the end of a relationship gone sour and struggling to let go as you once considered that person home.

The video alluringly opens with black and white, close-up shots that give away just enough to set the retro-themed scene but still maintain mystery. Maya appears, in full colour, the picture of 70’s glamour. Stylist Wambui Thimba’s choice in wardrobe is gorgeous and Sinitta Akello slayed in the make-up department. We see her luxuriously soak in a tub of roses but the juxtaposition created by the sets backdrop, an abandoned building, hint at the cracks in this seemingly perfect storyline. The grim scene that depicts a shadowy figure struggling for freedom overlaying their family portrait is the crux of the video. Maya plays the role of an unhappy woman cloaked in a veneer of glamour, desperate for her situation to change but choosing to stay anyway. A moment of redemption is offered at the end of this visual masterpiece as the video closes without with Maya running away.

Maya explains that the vision she had for the video was, “F*ck you” glow up after a bad relationship. The glam, the roses and the ‘perfect family portrait’ created this idea of perfection while the surrounding shows that in reality things aren’t as perfect as they may seem. In the video I was playing the character of the woman who knows what he did, made sure her name was on the will and then proceeded to burn the house down and run away from the clownery".

Bless your eyes and watch I Know now.