Inside Kilifi's Baobab Studios

Launched in 2024 as a collective and studio by a small team led by its creative director, Matt Swallow, the space has opened itself to the expressive, experimental, and eccentric artists and audiences. As a space started by a British artist, it hasn’t gone unnoticed in a country where cultural infrastructure has often arrived with unequal power attached to it. Aware of its complicated and perhaps contradictory origin story, the studio strives to stay true to its vision: to be a home for “Baobab creatives” where community and collaboration are key even across differences.

The Ghost in the Sample: Arbantone, Futurefunk, and the Art of Cultural Restoration

In a digital world that moves fast and forgets even faster, Arbantone and Future Funk slow things down just enough for us to listen back. To pull something old into the present and let it breathe again. When my cousin hears the same Jua Cali melody, sampled into something new, she's not accessing my memories of moments when I listened to this song. She's building her own. The song becomes hers, attached to her own moments, her own car rides, her own feelings. That's what the ghost in the sample does. It doesn't just haunt, it multiplies. It takes one person's past and turns it into many people's present.

Maya Amolo Is Advancing The Sweetest Time Agenda

There is a singularity to Maya Amolo that cannot be replicated. She is deliberate in her craft and fearless in building worlds that are entirely her own.  Her fans call her “the sweetest girl,” and it is easy to see why. Her music draws you in. Her visuals mesmerize. Her presence lingers.

Fall Down Once, Get Up Twice: How the youth-led collective FRAGILE is Blending Skateboarding, Streetwear, Art, and Sustainability

It started as a clothing brand. An idea that was struck up between three friends working at KFC, in Kigali, Rwanda, during the pandemic, all with a shared love for skateboarding. Their apparel combines the energy of skate culture, streetwear, and bold designs, inspired by the people around them and the people they look up to. But today, Fragile is much more than just a clothing brand; it is a community. 

Guide To Parkuok In Labdi's Words

Labdi’s Pakruok is a reflection of who she is; bold, proud, and grounded in her heritage. The title comes from the Luo tradition of self-praise, and that spirit flows through every track. With striking vocals, ancient ancestral rhythms, and lyrics that feel like echoes from another time but that ring true to today’s reality, the EP bears an incredible spiritual weight.

The Evolution of Sema Solé - From Poetry to Kubayenga

Drawing inspiration from both traditional Rwandan sounds and global influences, Sema Solé's work is a fusion of past and present, creating something distinct and relatable. His underground status allows him to experiment freely, carving a niche for himself in a scene that increasingly values artistic individuality.

ALT-HOP: East Africa's Latest Hip-Hop Offerings

Genre bending and shape-shifting is the name of the game when it comes to these projects.The  basis of each of these projects is hip-hop and this is showcased in the rhythmic and percussive elements as well as lyrical flows and vocal cadences. But the artists’ creativity is seen in how each turns the traditions of the genre on its head, and expands with their own musical sensibilities.

R&B’s New Groove: Exploring The Face of EA R&B

R&B is back with the past quarter's latest musical giftings from the likes of Ugandan singer/ producer, MAUIMØON aka La Soülchyld, Kenyan singer-songwriter Maya Amolo and Kenyan-Ugandan artist Xenia Manasseh. We tap into these three artists’ projects, where they shift the idea of what R&B can mean in a world of genreless music.

Xenia Manasseh's Homecoming

Xenia Manasseh’s return to Kenya couldn’t have come at a better time. Fresh off the success of her latest album, Love/Hate Pt. 2, which recently topped the Apple Music R&B and Soul charts, she’s back home to give fans a live experience of the project.

Watendawili: The Power of Trying Again

In the beginning of 2020 over choppy Whatsapp calls, hours and hours were spent writing lyrics and bouncing ideas off of each other. These Whatsapp sessions were raw and real but marked a tough season of recalibration. Finding their voice after a period of feeling lost wasn’t easy, but they do speak of the time with nostalgia. They saw a lot of growth within themselves and their artistry and the music that came out of that time in something that brings the two pride.