From The Base, To The Billboards

The journey from local talent to global prominence is rarely straightforward, but the "Base To Billboards" campaign is looking to change that trajectory. Driven and run by ACE, Africa Centric Entertainment, and their mission of delivering world class experiences, the campaign operates as a new superstar incubator. Sponsored by Tusker and EABL, this initiative is designed to bridge the gap between our industry's rising stars and the global stage.

Through Wangu, eL Magondu Asks What It Really Means to Love Someone

Wangu does not argue for a particular way of loving, nor does it pretend to have solved the contradictions at the centre of intimacy. It simply creates space for people to sit with questions that are often easier to avoid than confront. In a moment when emotional detachment is frequently mistaken for self-preservation, that feels like a particularly defiant gesture. Perhaps that is what eL has been making all along. Not films, or clothes, or installations, but invitations. Invitations to look inward, to stay with uncomfortable emotions a little longer, and to imagine and eventually see that vulnerability might be less of a weakness than we've been taught to believe.

KidFromKigali On Staying Grounded While Reaching For The World

Looking at his journey so far, it is clear that KidFromKigali is building something steady. He refuses to sacrifice his heritage, authenticity and artistic integrity on the altar of quick relevance and that is refreshing to see. No matter how far his sound travels, it will always bear the distinct mark of where he’s from, and therein lies his superpower.

Musila Munuve’s Portraits in Motion

The filmmaker admits, “...the preoccupation with the protagonists’ emotions, I think, is a subconscious goal of processing those emotions for myself.” Munuve’s most recent project, Madawa (2024) - a film in which the party set offers plenty of distraction-  is anything but perfunctory about its fixation with how the protagonist feels. Here too, the emotional canvas is a conduit for depicting his true self.

Inside Kilifi's Baobab Studios

Launched in 2024 as a collective and studio by a small team led by its creative director, Matt Swallow, the space has opened itself to the expressive, experimental, and eccentric artists and audiences. As a space started by a British artist, it hasn’t gone unnoticed in a country where cultural infrastructure has often arrived with unequal power attached to it. Aware of its complicated and perhaps contradictory origin story, the studio strives to stay true to its vision: to be a home for “Baobab creatives” where community and collaboration are key even across differences.

The Ghost in the Sample: Arbantone, Futurefunk, and the Art of Cultural Restoration

In a digital world that moves fast and forgets even faster, Arbantone and Future Funk slow things down just enough for us to listen back. To pull something old into the present and let it breathe again. When my cousin hears the same Jua Cali melody, sampled into something new, she's not accessing my memories of moments when I listened to this song. She's building her own. The song becomes hers, attached to her own moments, her own car rides, her own feelings. That's what the ghost in the sample does. It doesn't just haunt, it multiplies. It takes one person's past and turns it into many people's present.

Maya Amolo Is Advancing The Sweetest Time Agenda

There is a singularity to Maya Amolo that cannot be replicated. She is deliberate in her craft and fearless in building worlds that are entirely her own.  Her fans call her “the sweetest girl,” and it is easy to see why. Her music draws you in. Her visuals mesmerize. Her presence lingers.

Fall Down Once, Get Up Twice: How the youth-led collective FRAGILE is Blending Skateboarding, Streetwear, Art, and Sustainability

It started as a clothing brand. An idea that was struck up between three friends working at KFC, in Kigali, Rwanda, during the pandemic, all with a shared love for skateboarding. Their apparel combines the energy of skate culture, streetwear, and bold designs, inspired by the people around them and the people they look up to. But today, Fragile is much more than just a clothing brand; it is a community. 

Guide To Parkuok In Labdi's Words

Labdi’s Pakruok is a reflection of who she is; bold, proud, and grounded in her heritage. The title comes from the Luo tradition of self-praise, and that spirit flows through every track. With striking vocals, ancient ancestral rhythms, and lyrics that feel like echoes from another time but that ring true to today’s reality, the EP bears an incredible spiritual weight.

The Evolution of Sema Solé - From Poetry to Kubayenga

Drawing inspiration from both traditional Rwandan sounds and global influences, Sema Solé's work is a fusion of past and present, creating something distinct and relatable. His underground status allows him to experiment freely, carving a niche for himself in a scene that increasingly values artistic individuality.